1. Attract the attention and interest of the audience
2. Establish the speaker’s good-will and credibility
3. Reveal the topic in an interesting/intriguing manner
4. Preview the body of the speech
BODY
1. Organized series of 3-5 main ideas
2. Support in the form of testimony, illustrations, examples, statistics
CONCLUSION
1. Emphasize the main points of the speech.
2. Give a sense of finality to the presentation)
The outline must be based on this paper (Credibility and Image Management
The Business profession is a very intricate profession that is determined by the manner in

which people relate to one another in trying to carry out business operations. This is one of

the professions that deal with people interaction around globally in different settings. These

settings may be different in nature, but they all have one characteristic. This characteristic

is based on the fact that the business profession is a highly interactive profession that deals

directly or indirectly with human beings. Dealing with human beings requires certain traits.

Some of the most important traits in business are the ability to influence and make decisions.

Without these decisions, it is impossible to maintain a common balance between business and

pleasure. Having to influence people and make decisions require credibility. People also have

the tendency to judge others based on first impressions (Roberts 695). This means that the

image people in the business profession portray to the outside world is important. It

determines how well or effective people carry out businesses. This paper will therefore explain

the main concepts about credibility and image management in the business profession. The paper

will also establish how well to apply these concepts in the Business profession to influence

results.
The Business profession is one that requires trust and honesty. This should be established in

all environments of business including between businesses and between people in the business

profession. Credibility is the quality attributed to having a certain level of character that

portrays trustworthiness and honesty. It is the ability to command the attention of people

showing them that an individual is easily trusted and honest in their work and operations.

Credibility in the business profession is the main reason behind why businesses fail or

succeed. The level of credibility in the profession determines the relationships that are

established between people and between businesses. It determines how well business transactions

and operations can be carried out (Heitschmidt 242).
Image on the other hand is one of the most essential things in life. It is more important in

the business profession. The manner in which the people in the profession present themselves to

others is important in determining what kind of reception and attention they will get. On the

other hand, the manner in which businesses present themselves determines how well the business

is perceived in the market. This may be through customer relations, marketing and social

responsibility among others. It is therefore important to note that credibility and image

management solely determine how things are run in the business profession (Roberts 697)
Credibility and image management are concepts that are established through constant interaction

in the business profession. These concepts are built over time with correspondence between

individuals and businesses. It is through personal interactions that people are able to

establish whether the people they associate with are trustworthy enough to carry out business

transactions with them. The relationship between the business and the community also determines

how credible the business is and enhances their image in society. Credibility may be questioned

or determined by first image representation that people in the business profession
Credibility management is applied to certain aspects of the business profession. These aspects

include communication, management and compliance with regulations. Credibility management in

communication can be through talking to customers and suppliers. In management, it can be

achieved through different internal and external processes in the business profession that will

enhance business operations in the business profession. Credibility is also important in

ensuring that the business profession is regulated by rules and standards within the business

setting. Image management is also done through the same way (Seiter and Gass 118). So important

is image management for corporations, institutions, government agencies, and the like that

entire departments, divisions, and staffs exist for just this purpose. They may be called

publicists, press agents, mouthpieces, or spin doctors, but their goal is the same: to generate

favorable publicity and avoid unfavorable media coverage.
Application of credibility and image management
The business profession today experiences many cases that need the application of credibility

and image management effectively. As mentioned earlier, credibility is established through

personal relations among people in the business profession. Not only is this manageable, it is

also achievable. To further enhance the application of image and credibility in the business

profession, firms are involved in activities surrounding corporate social responsibility. This

activity is aimed at improving the image of the firm as well as ensuring that they earn the

trust and confidence of the community where they are in. credibility is achieved by businesses

creating an image of care, concern and action to their customers and communities around them.

This therefore means that they are involved in various activities that will ensure

relationships are enhanced. Examples of these activities include Wells Fargo having a community

initiative program to educate the children of the community who excel in business studies. In

addition, McDonald’s established Ronald McDonald House to provide assistance to children and

their families as they seek to get medical services. Ethical decision making has also been seen

in firms where businesses have decided to go green to enhance environmental sustainability in

their communities. All these efforts are geared toward two things. These are to increase the

trust that the consumers have in the businesses and to create a business image that is

reflective of the corporate values of the businesses.
For individuals in the business profession the above cannot work for them. They cannot involve

themselves is social responsibilities to showcase their image. However, their credibility and

image is shown through the impression and image presentation. Impression is created through

different means. Credibility is achieved through personal interactions. This means that

individuals need to present themselves well in order to earn credibility. The manner in which

an individual talks and relates to various conversations is essential. The conversations that

individuals engage in also affect credibility. It is therefore important that individuals are

aware of what to say, when to say and how to say it.
Image is also very important to consider. Personal image obtained from personal dressing and

interactions with others is important. Relations between clients and business agents determine

how they are viewed and perceived. Managing social network accounts also creates first

impressions and paves way for credibility. Having social network accounts that are

discriminatory and offensive portrays a different picture about an individual.
Conclusively, credibility and image management in the business profession is very important.

This is the basis of forming relationships between businesses and individuals, individuals and

customers and businesses and businesses. Without trust and honesty relationships cannot be

maintained. In the business profession this means that business operations cannot take place.

Forming an impression that is reflective of the business values, ideas and systems that

individuals and businesses hold is also very important in the business profession.)