Space and Place Presence for an Organization Name: Institution: Course: Tutor: Date: Abstract Marketing is an indispensable activity in any organization which is profit generating or non-profit making. Marketing involves vital decision making processes that determine the prosperity of any organization. For a company to keep abreast with its competitors in the current technology-ridden generation, it must not only impose its presence physically in a place but must also command digital presence for effective positioning in various market segments. Online presence will guarantee easy access by all potential customers all over the world as opposed to physical presence that only serve those who are within the locality. In the previous periods, presence, which is the most crucial aspect for the success of any organization, was mainly by physical location.