Southwest Airlines

Case” (POSTED ON Bb, ONLY)
Answer ONE ofthe assigned questions BELOW (1 , 2, or3) regarding this case.
Be sure to state not only
the “What,” but “Why” you think so. (DO NOT ANSWER QUESTIONS THAT ARE INCLUDED IN THE CASE -ANSWER ONE OF THE QUESTIONS BELOW.)

QUESTIONS (Answer ONE ofthe Following)
1. What was Southwest’s initial target market when
the company entered the airline industry in 1972? How- and why – has this changed?
2. What marketing environment factors have
affected the airline industry since 2001? How have these factors impacted Southwest AirIine’s strategy?
3. How is Southwest
differentiating and positioning itselfin the airline travel market? What enables Southwest to implement this marketing strategy?

southwest airlines

Order Description

Write a seven to ten (7-10) page paper body that includes the following:

Think of a possible change initiative in your selected organization. This could be the one you identified in Unit 3 and/or in Unit 4. Briefly describe the initiative.

Analyze the impact of this change initiative on the people, processes, and products (or services) of the organization.

With a focus on the people portion, provide recommendations to position this change initiative in a manner that results in high performance.

Conclude with a summary of how your recommended approach to the change initiative will result in organizational excellence.

The assignment will be evaluated using the Focus Paper Rubric located in the course syllabus. Therefore, please ensure it is written with proper grammar, in APA format (including clear section headings), and includes at least three cited and referenced resources – one of which must be a peer reviewed (scholarly) journal article.

southwest airlines

Order Description

Write a seven to ten (7-10) page paper body that includes the following:

Think of a possible change initiative in your selected organization. This could be the one you identified in Unit 3 and/or in Unit 4. Briefly describe the initiative.

Analyze the impact of this change initiative on the people, processes, and products (or services) of the organization.

With a focus on the people portion, provide recommendations to position this change initiative in a manner that results in high performance.

Conclude with a summary of how your recommended approach to the change initiative will result in organizational excellence.

The assignment will be evaluated using the Focus Paper Rubric located in the course syllabus. Therefore, please ensure it is written with proper grammar, in APA format (including clear section headings), and includes at least three cited and referenced resources – one of which must be a peer reviewed (scholarly) journal article.