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SOUTHWEST AIRLINE

The focus of Case Study #1 is to analyze Southwest Airlines from several different perspectives (using what we have learned from Ch3- Ch10 in our textbook). This is your opportunity to apply the theory to a real world organization. Review the various resources provided within this folder to uncover the Southwest difference. You may also conduct your own research on the company to gather insight. You will then be required to write a minimum of 3-pages (APA formated- no abstract required) analyzing Southwest Airlines and providing insight into the company in key areas. Your goal is to write about what makes Southwest different in each of the areas listed below: • Company Culture • Vision/Mission • Company Values • Managing Diversity • Rewards & Recognition • Creating a Motivating Work Setting • Managing Stress & Work Life Balance • Learning & Creativity

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