Social Media

Social media increasingly become an integral part of every healthcare organization’s website or online strategy. Write a three- to four- page (excluding title and reference pages) Social Media paper in APA format. Utilize Six peer reviews sources with doi (in addition to the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center. Include the following content elements in your paper:
•Describe your understanding of social media and the technology tools it involves.
•Debate the pros and cons of using social media in healthcare marketing, including any ethical, legal, and security issues that should be considered.
•Explain the reasons why you would or would not utilize social media in addition to traditional marketing tactics.

Social Media

As the prevalence of social media continues to rise, consumers are recognizing ways in which social media can direct them to better sources for purchasing. As a result, businesses are now jumping on the social media bandwagon at a rapid pace, embracing social networks to achieve their marketing and business goals.

Identify one (1) of the major social media outlets and write a five to six (5-6) page paper in which you:
Discuss the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace.
List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media.
Since consumer transactions on social media can occur across state lines, determine how the federal government can best control these transactions.
Examine the three (3) branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Support your decision.
Explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Describe the legal environment of business, the sources of American law, and the basis of authority for government to regulate business.
Explain basic court procedures, types of courts, and alternative dispute resolution methods.
Use technology and information resources to research issues in business law.
Write clearly and concisely about business law using proper writing mechanics.