Choose a product you love and analyze what the international profile of that product is (countries marketed into, pricing policy, distribution strategy, promotions used, etc.) and compare the international marketing mix with that used here in the US. Submit your analysis as a word document (you may attach powerpoint slides if that helps you) – 3-5 pages.

This paper should be written in APA format. If you are not sure what that is, here is a link that explains it: https://owl.english.purdue.edu/owl/resource/560/01/ . Grammar counts as does spelling, formatting and content. Content counts most!

Most of your research will probably come from the company’s website. Be sure you cite it properly.

We will have covered a great many of the aspects of international marketing. I expect to see reference to the type of international expansion strategy the company is using, any product related changes made, how the company’s product advertising differs – the marketing mix.

You do not have to evaluate every international market. You may note their international marketing strategy and then focus on comparisons between the US and one country or region.

You may find a summary chart to be useful addition to your report. This should be an appendix (referred to in the text, but not in it but after).