Issues, opportunities, and problems related to conducting business in today’s dynamic global economy

Cateora, P.R., Gilly M.C., & Graham, J. L. (2013). International Marketing, 16th. ed. New York, NY: MCGraw-Hill. ISBN: 978-0-07-352997-4

“Describe the various issues, opportunities, and problems related to conducting business in today’s dynamic global economy.”

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