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Segmentation Techniques

Click on PRIZM.doc to view the list of primary segments for your geographic area. Into which of these segments would you place yourself and why?

I am in the Home Sweet Home Married w/o Kids.

Write a 1,400-word segmentation analysis that includes the following:
•Summarize your results.
•Summarize what you learned about these segmentation methodologies.
•Compare your results showing your buying behaviors with what you know of organizational buying behaviors.
•How do consumer behaviors differ from organizational behaviors?
•Examine the dimensions of the consumer segments as well as organizational segments.

Cite a minimum of two scholarly sources.

Format your paper consistent with APA guidelines.

Please advise if more information is needed.

Thanks

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