Segmentation, Targeting, and Positioning

Paper instructions:
Put yourself in the position of an entrepreneur who is developing a new self-propelled, robotic lawn mower, similar to the Roomba robotic vacuum cleaner, to introd
uce into the market. Develop the targeting strategy for marketing the new product. Be sure to discuss: 1) characteristics of the segment(s) you might choose as the tar
get market 2) why the target market(s) is/are attractive.

To ensure immediate feedback, please submit a response between 100 and 1000 words. Essay length alone will not necessarily result in a high or low score.
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Segmentation, Targeting and Positioning

Order Description

Part 1
Describe and analyse the concept and practice of Segmentation, Targeting and Positioning (STP) in marketing. Use relevant models and theory.(50%)

Part 2
Using a British company of your choice in the UK market, show why an application of the STP is important to successful marketing. (50%)

Your work should demonstrate a good understanding of the topic based on thorough research and extensive reading. It should use examples throughout. Your essay should include references from the text book and academic journal articles.

Your work should consists of introduction, body and conclusion and also provide reference part.

Segmentation, Targeting and Positioning

Order Description

Part 1
Describe and analyse the concept and practice of Segmentation, Targeting and Positioning (STP) in marketing. Use relevant models and theory.(50%)

Part 2
Using a British company of your choice in the UK market, show why an application of the STP is important to successful marketing. (50%)

Your work should demonstrate a good understanding of the topic based on thorough research and extensive reading. It should use examples throughout. Your essay should include references from the text book and academic journal articles.

Your work should consists of introduction, body and conclusion and also provide reference part.