SCS requirement
read the requirement carefully and refer the content from the pdf i provided to you as more as possible. The reference of the book is
book title is:
Flew, Terry and Richard Smith, 2014. New Media: An Introduction (Second Canadian Edition). Don Mills, Ontario: Oxford University Press.
Research assignment – essay (30 percent)

An essay grading page appears as the last page of this syllabus – it should be removed from the syllabus and attached as the last page of your essay (failure to do so will lead to a deduction of 1 point).
a – Academic Referencing and Bibliography (9/30)
Students must rely upon at least six (6) independently sourced academic books or journal articles that are appropriately integrated and referenced into the body of the essay and citied properly in a bibliography, under a separate heading entitled “Academic Sources”.
Provided that a student has met the basic source requirements outlined above, other types of sources may be relied upon as desired (i.e., non-academic materials). These could include
newspapers, magazines, press releases, information emanating from corporations or governments, internet sources, films/videos, etc. All sources must be properly cited in the bibliography, but academic and non-academic sources must be cited separately. When a source is relied upon, it should be cited in the body of the essay with the last name, year of publication, and, if quoting or paraphrasing the source, a page number – for example: (Sadik 2015:64). Do not use footnotes or endnotes. You are reminded that proper citations are essential in all academic work. The point of citations is to ensure that other peoples’ work is not plagiarized or used without credit, and to allow a reader of your essay to follow-up on each and every source cited. This must include citing page numbers where direct quotations are used and when paraphrasing someone else’s work/idea – this is an essay requirement. Plagiarism is a serious offence that can lead to expulsion from the faculty.
b – Essay Format and Expression (6/30)
Essays must be written using proper grammar and spelling and should be printed on standard 8.5×11 paper with a single white cover page and all pertinent identifiers (i.e., title, name & student number, course, professor, and date). The essay should be held together with a single staple at the upper left-hand corner (do not use folders, covers, clips, etc.).
The essay must: (1) be typed; (2) be double-spaced; (3) use a one-inch margin all around the page; (4) be printed consistently in a black 12-point font; (5) have page numbers; and (6) have a body that is 8 pages in length (excluding cover and bibliography). Headings and subheadings should be used only to the extent that they contribute to the effectiveness of your paper (i.e., they are optional). Excessive blank lines, spaces or blank pages should be eliminated throughout the body of the essay except at the end of the essay where the bibliography should begin on a new page. Students can use any of the common formats for academic work in the social sciences (e.g., APA, Chicago, etc.) provided that they meet the requirements set out above and are applied consistently. Students lacking experience writing essays in the social sciences can consult the Faculty of Social Sciences’ Writing and Style Guide for University Papers and Assignments (1998) (visit http://aix1.uottawa.ca/~fgingras/metho/guide-en.html). Use of the first person (e.g., “I believe that…”) should be avoided in academic work.
c – Writing an Effective Essay (15/30)
This essay should not simply describe an issue developed from a question in the Flew & Smith (2014) text, but must focus on critically examining an issue based on additional independent readings that you complete. To do this, ask yourself the following questions about the readings that you carryout (but do not use these questions to structure your essay, they are provided to assist in the development of your thinking):
1. Who is the intended audience of this book/article? Who might this exclude?
2. How has this book/article been framed? Put another way, what alternatives are there to
this particular framing?
3. What sorts of claims are being made about the issue you are examining? Are there other
relevant claims or circumstances that have been left out?
4. What other information is available about this issue? That is, is there other relevant
information that should have been included?
5. What interests are at stake with respect to the issue/question you are examining? What
other interests might exist that are excluded from consideration?
6. What meaningful linkages can be made to issues explored in this course?
Your ability to develop insight into an issue based on a question from Flew & Smith (2014) is the key to writing a solid essay. Do not just regurgitate the information that you have read – draw on your own insights to develop an analysis that makes it clear that you have thought critically about what you have read and are able to draw linkages and make connections between important issues and relevant ideas relating to the course.