Schwinn Bicycles: Pricing Strategy
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Think about what one must know to decide what is happening now (e.g., what are current models? 2010 is old so move to the current situation. What are top competitors doing now? Sales, market share, targeted consumers, marketing practices, etc. and how do these compare with Schwinn now? Who and how is Schwinn targeting consumers now? ). As you noted, pricing and costs are pivotal to Schwinn, the industry, as well as marketing!

Step back and look for what is needed to assess the status now (2016) and what needs to be done to move into the future—all from a marketing and leadership mindset :