Ryanair

Paper instructions:
You are asked to consider the following:

1. Why has Ryanair been successful thus far?

2. Is Ryanair’s strategy sustainable?

3. Would you recommend any changes to Ryanair’s approach in changing environmental circumstances? Does the proposal to introduce long-haul flights make strategic sense?

4. Did the Aer Lingus bid make strategic sense? Explain. Should Ryanair launch another bid for Aer Lingus or any other carrier?

5. Evaluate the strategic leadership of Michael O’Leary. Should he continue to serve as CEO?

You are encouraged to use a wide range of source materials in your analysis in addition to the information provided in the case.

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