Rolex S.A.’s Strategic Choices

Assessment question
As a consultant, you are required to prepare a Company Report to the New Executive Group at Rolex S.A. to:

?    Identify potential future strategic options available to the company

The group has just been appointed to lead the new direction of the company. Your report should use the content of the poster around strategic position analysis of the company to explain and justify your recommendations

Task brief:

This assignment is in three parts; part (a), part (b) and part (c)

Part (a):

Identify the major strategic options facing Rolex S.A.

Guidelines:

– You should make use of appropriate models and frameworks such as the strategy clock and the Ansoff matrix in order to identify a range of plausible options

– You should add a reasonable amount of detail to these alternative options, and not just say, for example, “product development”.

– You should also take account of the need to explain the method by which the options would be achieved.

Part (b):

Evaluate the major strategic options facing the organisation

Guidelines:

– SAFe (Suitable, Acceptable, Feasible,) framework is a good starting point to evaluate the options. You need to provide clear justifications for your analysis.

Part (c):

Make a reasoned recommendation on both the direction and method of strategic development that you feel is most appropriate for the organisation over the next 3-5 years.

Initial guidance regarding the assignment:

•    YOU NEED TO DEMONSTRATE A CRITICAL UNDERSTANDING OF STRATEGIC IDEAS, TOOLS AND TECHNIQUES

DO NOT: Simply repeat material from books or lecture handouts

•    You need to demonstrate an ability to use and discuss strategic ideas

DO NOT: Just state what these ideas are

DO NOT: Just provide personal opinions

•    You need to demonstrate a  well constructed argument, in which you state clearly what the assignment is about, you use subheadings, and you provide a summary and conclusions

•    Make proper use of references

•    Provide a full bibliography of sources used

•    DO NOT PLAGIARISE.

•    YOU MUST PUT YOUR SEMINAR TUTOR’S NAME ON THE ASSIGNMENT

•    Late submission of course work is not acceptable. If you can not submit your assignment due to illness or personal circumstances, make sure to contact your module leader Alistair Johnson and the student support officer Susan Foster to discuss the possibility of an extension. Please read carefully the regulation on late submission on Shuspace