REVISE A CURRENT CHAPTER from Chris Hackley (2013), Marketing in Context: Setting the Scene (Palgrave Macmillan) book.

Select a chapter to revise. What chapter is selected? Why? What needs to be revised? Why? How to revise the chapter? Do not spend too much space summarizing or paraphrasing the contents of the selected chapter.•-

Offer a tentative list of at least five readings. Why have these readings been chosen?•-

Offer several new examples or update existing ones