Retailing

Paper details:

How do the wheel-of-retailing and retail life cycle theories explain the evolution of retailing? How do the economic environment, demographics, technology and globalization affect the future of retailing?
How do marketers classify retail stores? Explain merchandise breadth and depth.
Explain the different types of direct selling. What is the difference between a multilevel network and a pyramid scheme?
What is B2C e-commerce? What are some benefits of B2C e-commerce for consumers and for marketers? What are the limitations of B2C e-commerce?
How is store-positioning strategy like theater? What is visual merchandising?
What is meant by store atmospherics? How can the elements of atmospherics be used to increase the stores success? How are store personnel part of the store’s image?

https://bb.fscj.edu/bbcswebdav/pid-3721552-dt-content-rid-5975479_1/courses/MAR3803DevelopmentOC/Module%20Content/MAR3803-Module13/index.html

https://bb.fscj.edu/bbcswebdav/pid-3721552-dt-content-rid-5975419_1/courses/MAR3803DevelopmentOC/Module%20Content/MAR3803-Module9/index.html

Retailing

Paper details:

How do the wheel-of-retailing and retail life cycle theories explain the evolution of retailing? How do the economic environment, demographics, technology and globalization affect the future of retailing?
How do marketers classify retail stores? Explain merchandise breadth and depth.
Explain the different types of direct selling. What is the difference between a multilevel network and a pyramid scheme?
What is B2C e-commerce? What are some benefits of B2C e-commerce for consumers and for marketers? What are the limitations of B2C e-commerce?
How is store-positioning strategy like theater? What is visual merchandising?
What is meant by store atmospherics? How can the elements of atmospherics be used to increase the stores success? How are store personnel part of the store’s image?

https://bb.fscj.edu/bbcswebdav/pid-3721552-dt-content-rid-5975479_1/courses/MAR3803DevelopmentOC/Module%20Content/MAR3803-Module13/index.html

https://bb.fscj.edu/bbcswebdav/pid-3721552-dt-content-rid-5975419_1/courses/MAR3803DevelopmentOC/Module%20Content/MAR3803-Module9/index.html