Retail marketing plan
Order Description
Please follow the document I upload at my account. Please !!!! PS: I put an example in my document, i think it will help u to finish my work. And i also put some important slides in the document, please use some strategy or theory in my coursework. Finally please read my document clearly!!! All the reference should be Harvard style. Thank you.

Retail Marketing Plan
Order Description
– Retail Marketing Plan (Proposal) (Unit 10)
This assessment is the culmination of all your work in this module. You are required
to draw up a marketing plan (which you are to present to them in the form of a
proposal) for a clothing store chain to enter a country of your choice from the
following countries: Brazil, Mongolia, South Africa or UAE.
In order to present a well-constructed plan you must carry out a thorough evaluation
of the client’s current retail marketing strategy and that of their competitors, as well
as investigating the latest trends and developments within their particular retail
sector.
The evaluation and proposed plan should be presented as a ‘Proposal’ for the
client’s senior marketing team, using the standard ‘Proposal’ format and presented to
your tutor for assessment through the usual channels.
A report consisting of 2500 words will be required to support your answer.
Notes to Candidates:
o The retail marketing plan must focus on one of the following countries:
Brazil, Mongolia, South Africa or UAE.
o The plan should be based on a country where the branded retailer is not
currently present.
o Clear focus should be made on the market entry, marketing objectives,
marketing programmes, implementation, budget and control.
o A country analysis is required (to be included in the appendix) to support
the choice of country.
o Clear references and appendices should be used.
A report consisting of 2500 words will be required to support your answer