# 1

Read Chapter 1 pp.1-2 and 15-19 in Real-World Data Mining Applied Business Analytics and Decision Making.

Figure 1.3 in Chapter 1 of our text suggest a taxonomy for analytics that serves as a hierarchy for businesses in their research maturity. Evaluate these levels and discuss the outcomes that could result from each. 

Figure 1.3 A Simple Taxonomy for Analytics

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#2

Read Chapter 2 pp. 35-51 and 57-64 in Real-World Data Mining Applied Business Analytics and Decision Making.

In Chapter 2, the text discusses several industries in which data analytics has been utilized. Discuss the use of data analytics in an industry that is familiar to you. Provide a specific instance where you have seen data analytics in use in this industry.