OVERVIEW OF ASSIGNMENT: Task is to select between McDonald’s OR Walt Disney (pick one); research your selected corporation and use the guiding questions above to start your research; include other pertinent findings from your research relevant to the “global” aspect of this assignment; proof read your work; check your citations; save your work, and submit your research through the Turn-It-In feature during the dates scheduled for submission.

The purpose of this research is to have you to explore the multinational corporation “McDonalds” or the diversified multinational corporation “Walt Disney” both are existing service industries in which you will research to learn how it exist globally and how it continues to move towards globalization; and the roles of management in global headquarters. (How does a business go global? What elements have to be in place? What may be marketing managers challenges?) I selected McDonalds.