Q1.According to our text (HBR, 2011), “Rivalry among existing competitors takes many familiar forums, including price discounting, new product introductions, advertising campaigns, and service improvements. High rivalry limits the profitability of an industry. The degree to which rivalry drives down an industry’s profit potential depends, first, on the intensity with which companies compete and, second, on the basis of which they compete” (p. 56-57).

For this discussion forum, describe the intensity and the basis of rivalry in the industry in which you are familiar.