With information provided in the case and additional reading of resources, such as the Next Big Bang by Music Canada (http://musiccanada.com/resources/research/the =next-big-bang/), complete an external environmental scan of the arts and culture and the music industry in Canada.

Complete a SWOT analysis for Jammit.

Having completed an environmental scan and SWOT analysis, explain Jammit’s competitive advantage.

Using the Ansoff strategic opportunity matrix, provide Jammit with some strategic alternatives to address their need to continue to grow in the highly competitive music app business.