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August 14th, 2017 
admin ASSESSMENT TWO
Part A
You will need to refer to your business plan to complete part A of this assessment.
Prepare a minimum (2 page) report to the Managing Director of Global Star. Your report should communicate the viability of making changes to current business operations.
Please include the following points (minimum 1 paragraph) per point in your report as follows:
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Outline at least three new marketing ideas and opportunities as a result of your research
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Link these new marketing ideas to the goals and future objectives of the organisation
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Evaluate each opportunity and outline the impact to the current business
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Include financials and feasibility information to include a probable return on investment
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Suggest recommended operational changes to the current business model
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Estimate the resources and costs associated with these operational changes
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Include all relevant forms of Legislative considerations when making operational changes (e.g. privacy laws, anti-discrimination, ethical principles etc.)
Your report should be written in a way which is culturally appropriate and relates to people from diverse backgrounds and abilities.
Part B
Research and interpret a current marketing plan (template).
www.business.gov.au
or other website searches will assist you in the following task. Please ensure you outline and list all the key elements (content) required when creating a sustainable marking plan for a business.
Not only are you required to provide a list of content but also provide a brief description against each key point.
For example: Marketing Objectives defines what you want to accomplish through your marketing activities.
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