Assignment Number: 2. Report

Assessment Format: Produce a report. The report must be written in professional manner
and properly referenced. The report should comply with the word
count of 2000 with +/- 10% margin. You may use tables and diagrams
to support your report to illustrate the text. Word count excludes the
index, headings, information contained in tables, references and
bibliography.
Following the analysis you have carried out on assignment one you are required to produce a
report on the following.

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As the first part of the report evaluate possible strategies that can be implemented in Sony
Ericsson following the analysis and the strategic review. What strategy would you choose,
justify your answer with reasons. Are you looking at substantive growth, limited growth or
retrenchment? Choose an appropriate strategy and justify the appropriateness of the chosen strategy.
(LO 3.1, 3.2)
For the second part of the strategy develop a plan to implement the strategy. Compare the roles and
responsibilities of strategy implementation. Identify and evaluate the resources including financial
incentives required new implement the new strategy. Propose a suitable targets and timescales for
Assessment Type: Individual
BTEC Higher National Diploma in Business
Unit 7: Business Strategy Regent College
7
achievement and monitor strategy. You may consider a balance score card approach. (LO 4.1, 4.2,
4.3)

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PART IV: SHORT COUNTER PAPER (5% of course grade)

This assignment asks you to look at your argument from a different point of view. You may end up using pieces of this short paper in your final Informed Argument as your counterargument. You also may end up uncovering evidence that causes you to qualify or revise your original thesis, or the warrants underlying your argument that perhaps need to be made more explicit. The goal of this assignment is not to make you adopt an opposite point of view for your Informed Argument, but rather to help you solidify your understanding of other points of view on your topic, which in turn can help you clarify your own position. One of the best ways to enhance your ethos in your Informed Argument (or any argument) is to show that you can fairly represent points of view that differ from your own—and explain why your audience should still pay attention to your position anyway.

FORM: Write a 2 page paper (MLA formatting), in which you sincerely argue a position antithetical to the thesis you are arguing in your Informed Argument. You must include a Works Cited/Consulted page including at least three quality sources that support your counter paper’s argument (in other words, sources that would not directly support your thesis in your Informed Argument). Because this assignment is so short, you do not need to directly cite each of your consulted sources, although of course you should document your citations if you quote or paraphrase.

Also, keep in mind that this paper is not arguing against a facet of your Informed Argument, but against the core of that argument. This means that your Short Counter Paper should fall under the same core category of argument as your Informed Argument. For example, if your Informed Argument is an argument of evaluation, your Short Counter Paper should also be an argument of evaluation, but arguing for an opposing evaluation.

EXPECTATIONS: This assignment will be evaluated on how successfully you are able to argue this opposing point of view. In large part, this will depend on how fairly you are able to present this viewp01oint, especially including the quality of sources you consult and the quality of evidence you provide. You are also expected to write formally and concisely, and your grammar choices should adhere to the standards of academic English.