PDF of where case study is written.
-Case 15 Massachusetts Audubon Society (Pg 530)

*Just need to answer both questions.*

Case 15, Massachusetts Audubon Society,
Address the following questions/issues in your paper:
1. How is MAS currently positioned against other environmental organizations in Massachusetts?
2. What is a new member potentially worth to MAS? (Hint: Use customer lifetime value analysis.) Beyond the financial issue, why is membership important to MAS?