A company must stay competitive within its industry sector: Health Care, Automotive, Retail, etc. However with so many economic and regulatory changes taking place within the various market sectors, it is crucial to understand the changes that are taking place and anticipate future changes.

In a SWOT Analysis, identify a prospective company within your degree field or a product or service and complete a SWOT Analysis. If you choose a company, product or service, you must be able to identify three sources of information about it.

The report should be saved as a Word Document with a minimum of two pages and include a works cited page. Use professional business writing, 12 inch font, double spacing, and at least three sources, which includes research on the company that you chose. Then submit the assignment as an Attached File by clicking on “Browse My Computer” below.

The web address for Quickmba is an excellent reference source for SWOT analysis. You may need to type the web address again to get to the website.

http://www.quickmba.com/strategy/swot/