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August 14th, 2017 
admin 1. Questions
NOTE: All answers should be supported by relevant theoretical frameworks.
Part A (50%): Please answer the following compulsory question:
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Consider the choices each company has made in terms of service offering, operations design, and geographic location. What are the strengths and weaknesses of each? What most surprised you about the differences in choices the companies have made?
Part B (50%): Please choose one of the two questions listed below:
1.
Regarding its expansion into Paris, to what extent should the Four Seasons adapt its service model? In general, what should guide the decision to adapt a successful service model across locations?
2.
Should the Orient Express Hotels institute a loyalty program for its hotel properties? If so, which existing loyalty programs should it most closely resemble?
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