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Questions about the Marketplace Simulation

Please research the Marketplace Simulation and answer the following questions:

1.What, honestly did your team get out of the simulation exercise?
2.Was your group guilty of marketing myopia?
a.How so (or not, if that is the case)?
3.In your marketplace simulation, which of the Porter’s Five seem to have the greatest power? Explain.
4.Did the make-up of your group play any role in your decision process? Explain.
5.Going forward, which of the following would be the strategy of your team (from Porter)?
a.Cost
b.Differentiation

c.Focus

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