Questionnaire

1. Where do you do research for your products?

(a). Online source (b). Television & radio (c). Print media like Newspapers (d). None

2. With the coming into use of social media and mobile marketing how has it affected your budget.

(a). Will spend the same (b). Will spend less than they used to (c). Will spend more than they used to (d). None

3. Which marketing method is the most cost effective to use.

(a). Inbound marketing (b). Outbound marketing (c). Neither of them

4. Where do you acquire your information when searching for products?

(a). Search engines (b). People (c). Print media like Newspapers (d). None

5. Which form of marketing appeals to you more?

(a). Online source (b). Television & radio (c). Print media like Newspapers (d). None

6. Which social media technology do you use most?

(a). Facebook (b). Linkedln (c). Twitter (d). Other (e). None

7. Do you consider blogging important in marketing?

(a). Not important (b). Important (c). None (d). Not sure

8. At what time do you blog most times.

(a). At night (b). Evening (c). Afternoon (d). None

9. What age are you?

(a). 12-17 (b). 18-24 (c). 25-34 (d). above

1. Which device appeals to you most when searching for product information?

(a). Computers (b). Mobile phone (c). Print media like Newspapers (d). None

1. Do you need new tools so to get educated on the prospects about industries or goods?

(a). Some of them (b). None of them (c). Not sure (d). All of them

2. When you go see a product what will you remember most the clever creative method or the product.

(a). The product (b). The creative style employed (c). None of them (d). All of them

3. Are the websites you visit built around your need interests?

(a). Some of them (b). None of them (c). Not sure (d). All of them

4. Are the contents and inbound links constantly updated?

(a). Some of them (b). None of them (c). Not sure (d). All of them

5. Are the sites you visit completely optimized with search engines?

(a). Some of them (b). None of them (c). Not sure (d). All of them

6. Are the social sites and mobile marketing strategies applied, talking about the things and prospects that you the customer care about?

(a). Some of them (b). None of them (c). Not sure (d). All of them

7. Have you changed the way they find, buy, or use your product or service?

(a). Some of them (b). Yes I have (c). Not at all (d). Not sure

8. Are the traditional marketing channels – for instance advertising, direct marketing, and public relations – still offering sufficient value to merit the investment they need?

(a). Some of them (b). None of them (c). Not sure (d). All of them

9. Do you think it is time to shift some – or more – of the marketing to new channels such as social media and mobile marketing.

(a). Only some of them (b). All of them (c). Not sure (d). None of them

1. Has the shift to social media and mobile marketing appealed to you?

(a). Not at all (b). Yes it has (c). Not sure (d). Some of them