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Q1- Discuss the value of setting vision/mission statements and objectives for events.

Q1- Discuss the value of setting vision/mission statements and objectives for events.

Q2- When undertaking programming for an event, outline the constraints specific to each of the following event types;
a.    A large music festival in an outdoor park
b.    A tax conference for accountants

Q3- When designing the event experience, discuss the means by which an event creates an emotional relationships with its participants and spectators.

Q4- Comment on the benefits sponsorship can offer a potentias event sponsor in contrast to other forms of marketing communications. Clarify your answer by showing where certain sponsors may not be appropriate for specific events.

Q5- Analyse the key social, political, and cultural trends that have determined the current climate for events.

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