Public Health Project Plan: Health Promotion-you are setting them up to fail.Prepare a detailed and innovative health promotion project plan for your chosen disease for an Australian community (non-Indigenous). This needs to be your innovative idea, not reused from a current or past health promotion project.

Education on disease awareness and/or prevention

Needs Assessment

What does the community REALLY
need?

What are the most relevant issues?
Take time to understand the target
group and its needs
Program Planning

Does the program’s goal correspond to
the health issue?

Do the program’s objectives address
risk factors and protective factors
associated with the health issue?
Write SMART goals and objectives for
the program
Implementation

What strategies could address the
health issue? What has worked before?

What strategies does the community
think would be best?

What is already being done by other
organisations or the community?

What partnerships or collaborations
would improve program sustainability?
Plan a range of strategies to
address program objectives
The Ottawa Charter
can help guide health
promotion planning
Multi-level health
promotion programs
can deliver more
sustainable change
Evaluation

What methods will be used to evaluate the
program?

Has the program been implemented as
planned?

Were the program’s goals and objectives
achieved?

Have there been any unexpected results –
good or bad?

How effective was the program? What
changes occurred as a result?
Decide on evaluation methods and tools
before implementing the program
Checklist for Planning and Evaluating Health Promotion Programs
Continuous health
promotion planning and
evaluation cycle
Planning and evaluation
should be ongoing
Strategies can be targeted
at different levels –
Individual, group,
community, and population
level strategies
START HERE
Prepared by the Western Australian Centre for Health Promotion Research at Curtin University of Technology http://wachpr.curtin.edu.au/
Implementation
Evaluation
Program planning
Needs assessment
Four main types of evaluation

Formative: Occurs at the beginning of the program to establish scope and direction

Process: Occurs during program implementation and assesses how the program
was received by the target group

Impact: Measures immediate and short term effects of the program

Outcome: Measures long term effects of the program (6 months +)
Evaluation Methods – choose at least one method for each strategy you plan

Surveys/questionnaires – paper-based, online

Polls

Interviews – telephone, face to face, individual or group interviews

Technology based – computer-assisted telephone interviews (CATI), sms

Audits – checklists, benchmarking, observation, environment audits

Focus groups, community forums

Analysing trends in data e.g. attendance, gender ratios, demographic data, website
activity reports

Narratives – case studies

Creative strategies – photographs, art, video, music, theatre, role play
Choosing strategies – these correspond directly to the program’s SMART objectives

Individual level – e.g. motivational interviewing, personal lifestyle plans, personal
skills development, information resources, sms reminders

Group level – e.g. peer support groups, neighbourhood walking programs, positive
role models, social networking, training and education

Community level – e.g. community gardens, smoke-free zones, safe houses,
supportive environments, healthy school canteens, mobile or tele health services,
cycle paths

Population level – e.g. TV and radio ads, social marketing campaigns, healthy public
policy and legislation, websites
SMART goals and objectives are:

Specific

Measurable

Achievable

Relevant

Time-specific
SMART goals and objectives are much easier to evaluate!
Here is an example of a SMART objective:
To increase first-trimester visits by 25% within 12
months
Here is an example of a poor objective:
To increase antenatal care attendance
Risk factors and protective factors
Risk factors – increase the likelihood of the health issue
occurring e.g. a smoking culture encourages smoking
Protective factors – may prevent or reduce the level of
risk an individual is exposed to e.g. smoke-free
workplaces
The Ottawa Charter for health promotion (WHO, 1986)

Build healthy public policy

Create supportive environments

Develop personal skills and knowledge

Reorient health services

Strengthen community action
What does the community need?

Consult the community

Get to know the target group

Identify the issue(s)
Prepared by the Western Australian Centre for Health Promotion Research at Curtin University of Technology http://wachpr.curtin.edu.au/