promotional strategy

Order Description
Case Analysis that is focused on promotional strategy
1.In a minimum of 500 words and using at least five references that are current and provide quality of information to support the analysis (excluding any textbook and blog in the five minimum resources count), analyze one of the organizations below.
2. The discussion should be driven by CURRENT research (preferably within the last several years) that gives depth to the organization, product(s), market, competition, environmental factors, possibilities, and places the realities in the context of very recent information (FAR more current than the case provided within the textbook).
3. Remember that the analysis must address the challenges and opportunities and provide a research-driven discussion of next steps/recommendations for marketing within the next one-two years!
4. Use the case analysis guide posted .
5. Select one of the two cases below focused on promotional strategy:
Option 1: Mountain Dew on page 364
OR
Option 2: Dove on p. 395