Order DescriptionTMA04 is to tell the story of the progress of research so far starting with the broad topic area, i.e. Families (drawing on DD307 material to locate and situate your topic) and then gradually narrow down to your specific focus of ‘How professionals’ talk about the impact of domestic violence on children’s well-being’ to show what is already known, what is contested and what questions remain to be addressed. To do this effectively it will be important to analyse and evaluate sufficient focused material in some depth for the issues/questions the research has raised so you can identify gaps in the knowledge to use to justify your specific focus and your theoretical and methodological approach – i.e. so that your own study appears to emerge naturally as important from gaps in the knowledge that need to be addressed to advance academic understanding.

CULTURAL ANALYSIS

The data suggested in the cultural analysis include information that helps the marketer make market planning decisions. The information is more than a collection of facts. This material should attempt to interpret the meaning of the cultural information as it applies to product and market analysis.

I. Introduction
Include a short profile of the company, the product category, and that country in which you are planning to market.
II. Brief discussion of country’s relevant history
III. Geographic setting – impact on culture
A. Location
B. Climate
C. Topography
IV. Social Institutions
A. Family
1. Nuclear and extended
2. Dynamics of the family
a. Parental roles
b. Male and female roles
B. Education
1. The role of education in society
2. Literacy rate
C. Political Systems
1. Political structure
2. Stability of the government
3. Participation in global organizations
D. Legal Systems
1. Code, common, socialist, or Islamic-law country?
2. Attitude towards foreign nationals
E. Social Organization
1. Social classes
2. Race, ethnicity, and sub-cultures
F. Common business customs and practices
V. Religion and aesthetics
A. Major religions and other belief systems
B. Aesthetics
1. Visual arts
2. Music
3. Performing arts (ballet, theatre, etc.)
4. Folklore and other relevant symbols
VI. Living Conditions
A. Diet and nutrition
B. Housing
1. Types of housing available
2. Do most people own or rent?
3. In single-family dwellings or in larger groups?
C. Clothing
D. Recreation, sports, and other leisure activities
E. Health care
VII. Language
A. Official language (s)
B. Dialects?
C. Prevalence of English
VIII. Buying Behavior
A. Price sensitivity
B. Retail preferences
C. Accepted practices

IX. Executive Summary
After completing all the above sections, prepare a 1-page summary of the major points and place it in front of this section. The purpose is to give the reader a brief glance at the critical points of your report. What aspects of the culture should the reader know prior to doing business in this country?

X. Sources of Information

XI. Appendices