Essay topic : Product success is not a reliable indicator of company strength. Critically discuss

1- please make sure that every part of the work is not copied from any source ( paraphrase ) for the originality
2- the ideas and argument should be clear and the level of the language is suitable for international student
3- please if you use other sources make sure that you include them in the reference list by using Harvard style.
4- please keep the academic style and do not use ( I, we, idioms ..etc)

the focus of this essay is on the debate between market- focused and competence focused approaches and the work may include examples from real companies

List of sources( you can use more ) :

Tidd, J. and Bessant, J. (2013) Managing Innovation: Integrating Technological, Market and Organisational Change, 5th ed. Chichester: Wiley. (For general background – particularly the critique of Porter)

Freeman, C. and Soete, L. (1997) The Economics of Industrial Innovation (Third Edition), London: Routledge

Porter, E. M. (1985) Competitive Advantage: Creating and Sustaining Superior Performance, New York: Free Press. (Chapter on Innovation)

Hamel, G. and Prahalad, C.K. (1991), “Corporate Imagination and Expeditionary Marketing,” Harvard Business Review, 69: 81-92.

Hamel, G. and Prahalad, C. K. (1994) Competing for the Future, Boston, MA: Harvard Business School Press.

Prahalad, C.K. and Hamel, G. (1990) The core competence of the corporation, Harvard Business Review, 68, 3, 79–91

Slater, S.F. and Narver, J.C. (1995) Market orientation and the learning organization. Journal of Marketing, 59(3): 63-74

Teece, D. and Pisano, G. (1994) The dynamic capabilities of firms: an introduction, Industrial and Corporate Change, 3 (3).

Metcalfe, J. and Boden, M. (1992) Evolutionary epistemology and the nature of technology strategy, in Coombs, R., Saviotti, P. and Walsh, V. (eds) Technological Change and Company Strategies: Economic and Sociological Perspectives, London: Academic Press.

Grant, R. M. (1991) ‘The resource-based theory of competitive advantage: implications for strategy formulation’, California Management Review, 114–35

Grant, R. M. (2002) Contemporary Strategy Analysis, 4th edn, Oxford, Blackwell.
Tripsas, M. and Gavetti, G., 2000. Capabilities, Cognition, and Inertia: Evidence from Digital Imaging. Strategic Management Journal, 21: 1147-1161

McGrath, R. (2013) The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Boston, MA, Harvard Business Review Pres