Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

Note: Please refrain from using assignments from other classes that you have taken.

The Analysis

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

• Describe the main line of business of the company.
• Name 4 of the countries in which the company operates.
• Explain in detail the implementation of the 4 Ps marketing mix concept by the company, including the following:Describe any differences observed in the implementation of this concept from one country to another.
  • Competition
  • Target market
  • Product strategy
  • Distribution strategy
  • Communication strategy
  • Pricing strategy

This assignment will be assessed using additional criteria provided here.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3–4 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. 

• Title page: Remember to include the running head and the title in all capital letters.
• Abstract: This should be a summary of your paper, not an introduction. Begin writing in third person voice.
• Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12 point Times New Roman or 12 point Courier in regular black type. Do not use color, bold type, or italics, except as required for APA headings and references. The deliverable length of the body of your paper for this assignment is 3–4 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
• Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format, using appropriate spacing, hang indention, italics, and upper and lower case as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations that are used in the paper. Every referenced item must have a corresponding in-text citation.

Marketing Plan

This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the
Online Library, you will research the various elements of the marketing plan as it
relates to this company. In Unit V you will provide a comprehensive discussion of place or distribution strategies of your company.

Place

This section will provide a comprehensive look at the distribution strategy of your organization. Begin with an identification of the distribution channels
That should include the entire path that the products travel from the “manufacturer” to the final consumer. This might involve manufacturing plants, wholesalers, distributors, retailers and various other intermediaries. Why and how does your company use these intermediaries? Many companies use multiple channels
, particularly with the advent of the internet ( which is considered a direct channel
).Another element to include is a description of a physical facility. This might include a manufacturing plant, bottling plant, retail location, or even a unique merchandising effort.

Competitive Advantage

Because competitive advantage is an important goal of every company, address whether your company has a competitive advantage WITH RESPECT TO
PLACE. The idea is to discuss whether your company has a competitive advantage with respect to how they distribute their products.This should discuss their distribution channel and maybe a unique retail location (if pertinent). Again, this section should only discuss whether your company has a competitive advantage with respect to place (product, price and promotion are discussed in other sections). Once you have stated your position, remember to include your rationale.

Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional,credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Place and Competitive Advantage in Place).