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Presenting Insights and Findings; Written Reports

1. Distinguish among multidimensional scaling, cluster analysis, and factor analysis.2. Describe the differences between dependency techniques and interdependency techniques. When would you choose a dependency technique?3. Distinguish between the following:A) Speaker-centered presentation and extemporaneous presentation.B) Technical report and management report.C) Topic outline and sentence outline.4. What should you do about each of these?A) Putting information in a research report concerning the studys limitations.B) The size and complexity of tables in a research report.C) The physical presentation of a report.D) Pace in your writing.5. What type of report would you suggest be written in each of the following cases?A) The president of the company has asked for a study of the companys pension plan and its comparisons to the plans of other firms in the industry.B) You have been asked to write up a marketing experiment, which you recently completed, for submission to the Journal of Marketing Research.C) Your division manager has asked you to prepare a forecast of promotional budget needs for the division for the next 12 months.D) The National Institutes of Health has given you a grant to study the relationship between ad-vertising of prescription drugs and subsequent sales of those drugs.ReferencesGwinn, M. (2007). Research Presentation (accessed 24-10-2016) http://intranet.tdmu.edu.ua/data/kafedra/internal/socmedic/classes_stud/en/nurse/bsn%20(4%20year%20program)/Nursing%20Research/4/04.%20Defense%20of%20presentations.htm

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