This report should assess the impact of external business environmental factors on the

organization and evaluate the organization’s position and responses. In the case of a

large organization it is permissible to confine your report to part of the organization. An

organization’s activities may range beyond the designated industrial sector in which case

the focus of your report must be on the organization’s activities within the designated

sector.

Task 1

Give a brief overview of the primary external influences to which the organization is

subject and briefly explain the particular importance of each to the organization. This

first task should contribute no more than one third of your overall report.

Task 2

Choose one of the following themes:

a) International regional integration

b) Demographic factors

c) The importance of business law (employment law, consumer law,

competition law, etc.)

d) Research and Development

e) The increasing global importance of ‘newly-developing countries’

excluding China

In relation to your chosen theme i. analyse its relevance to your chosen organization and how it influences policies

and decision-making within your chosen organization or industry-sector.

ii. critically evaluate the effectiveness of the organization’s response.

iii. (if possible and appropriate) demonstrate some areas for improvement in the

response of the organization.