Order Description
Please follow carefully and complete all the tittles

TO DO FIRST: AN EXECUTIVE SUMMARY OF THE CASE OF STUDY

Chapter 6

Application of the learning / Findings on another company from any industry

Company: L’Occitane (french company)
(for the problems: have to find the best model can be used to solve it, as it did for chapter 3)

(for the transfer of learning: kind of comparing both companies: Porcini Pronto and L’Occitane)

TO DO:

Introduction
Company background
Business problem of the company

Problem 1
Reputation problem ==> How L’Occitane can strengthen its reputation

Problem 2
150 openings (Asia/ Europe) ==>Recruitment: How L’Occitane can recruit in the best way (french company has to recruit people from Asia and Europe)

Problem 3
Internet is 2% of sales business ==> How L’Occitane can improve this business turnover?

Transfer of learning
Transfer of marketing mix
Transfer of perceptual mapping
Transfer of segmentation target positioning model
Transfer of PESTEL
Transfer of SWOT
Transfer of five forces model
Transfer of CSR
Transfer of Geert Hofstede
Transfer of international market entry
Transfer of value based managent
Transfer of the Deming cycle

Solution and recommandations
For problem 1
For problem 2
For problem 3

Conclusion and recommandation