Instructions:Please read the case and type answers to the questions that follow using evidence from the case and your own knowledge of marketing concepts and marketing theories. Please type answers in Times Roman Script, font size 12; single spaced. Please try and be precise and concise and give answers in bullet form, for instance,
“ABCD should have done the following:
1)
2) etc…….”
Whenever you use any fact from the case please cite it (i.e. in brackets give the page number like Sephora was established in year XXXX (pg Y). When you make an assumption you must state it. When you make a suggestion/ recommendation it must be supported by evidence or logical reasoning based on material in the case.

Please note marks will be deducted for incorrect grammar/spelling, not numbering the answers, not answering with bullet points. This means each bullet point may consist of 2- 3 sentences (I don’t want very long paragraphs- just concise answers), not providing citation page numbers where applicable.

Q: Sephora is trying to communicate the following messages via digital media. Please state the digital medium most relevant for conveying each message, the marketing purpose served by that message and the segment of consumers targeted by that message. ( 20 marks)
Message Digital Medium Marketing Purpose Served Market segment targeted/served
“We love you”

“We have new stuff”

“Sephora at your fingertips”
“Unsatisfied? Let us know!”
“Fun company”

Instructions:
Please read the case and type answers to the questions that follow using evidence from the case and your own knowledge of marketing concepts and marketing theories. Please type answers in Times Roman Script, font size 12; single spaced. Please try and be precise and concise and give answers in bullet form, for instance,
“ABCD should have done the following:
1)
2) etc…….”
Whenever you use any fact from the case please cite it (i.e. in brackets give the page number like Sephora was established in year XXXX (pg Y). When you make an assumption you must state it. When you make a suggestion/ recommendation it must be supported by evidence or logical reasoning based on material in the case.

Please note marks will be deducted for incorrect grammar/spelling, not numbering the answers, not answering with bullet points. This means each bullet point may consist of 2- 3 sentences (I don’t want very long paragraphs- just concise answers), not providing citation page numbers where applicable.

Q: Sephora is trying to communicate the following messages via digital media. Please state the digital medium most relevant for conveying each message, the marketing purpose served by that message and the segment of consumers targeted by that message. ( 20 marks)
Message Digital Medium Marketing Purpose Served Market segment targeted/served
“We love you”

“We have new stuff”

“Sephora at your fingertips”
“Unsatisfied? Let us know!”
“Fun company”