Please read the CASE and complete 5 questions. There are a couple of guidelines that are important for you to adhere. 

First, use only the ideas, notes, articles, and cases that we discussed/assigned in class as the basis for your thinking and preparation. Do not search or apply any other references or sources. Under the file called CLASS NOTES

Second, provide clear answers. Answer each question in sequence using well-formed argument/logic. Make sure you answer each question where it belongs.  Use figures, tables and short answers where applicable.

Page limit:  Five

1.                  How would you characterize the state of strategy at SSIH and AUSAG before the arrival of Hayek in the early 1980’s?  (10 points)

2.                  What is the competitive strategy that Hayek chose to implement at the newly merged company of SMH once he took over?  Define and justify.  (40 points)

3.                  What do you believe are the critical success factors that sustained Swatch’s competitive advantage?  Explain and justify. (20 points)

4.                  In the evolution of the watch industry, what technologies served as “disruptive” innovations?  What impact does a disruptive innovation exert on the state of the impacted industry? ( 15 points)

5.                  Provide three examples where you can see a disruption making a major impact on an existing industry.  Explain how the disruption changes the focal, impacted industry.  (15 points)