planning and management of public relation campaigns.

Description: apa style format, 12 references,10,000 words, to conclude a clear table of content, talk clearly about how pr campaigns are planned and managed ,whats the point of planning, what is planning in pr campaigns,why is it important,basic questions in planning,planning stages, the role of research in planning process, situation analysis , pest analysis ,swot analysis .analyze stakeholders ,research techniques in pr ,aims and objectives, principles when setting aims , levels of setting objectives, rules while setting objectives in pr campaigns, types of publics,messaging consideration, information campaigns , persuasion. Messaging emotional content: negative or positive. Steps in crafting persuasive message, how the message should be presented, how overall strategic plans are developed, how resources are managed, challenges that faces pr campaigns, issues, functions, responsibility of practitioners, conclusion