PESTEL framework
undertake the following analyses and answerthe following questions in relation to the organisation
which is the object of Case Study B and produce a comprehensive report, in report format:
Analyse features ofthe macro-environment that may affect Siemens Energy using the PESTEL framework.
In which renewable energy sources should Siemens Energy invest and why?
How aggressive should Siemens be in pursuing new energy technologies? Should it be a first mover and set the standard or let other companies take the initial risk and then capitalise on their discoveries. Support your answer.
How should Siemens go about developing alternative energy
technologies? Should it ‘go it alone’? Should it form strategic alliances? Should it acquire smaller companies which have already made
technological advances? Support your answer.
(The case itself presents a problem scenario which must be addressed as presented.
Determine whether the company managing its resources and capabilities effectively given the challenging circumstances or
problems implied or stated in the case as written. The assessment requires careful consideration of concepts and theory covered in the
course overall. Ensure you make use of concepts, theories and frameworks.
Case Study
Reference
Rothaermel, F T & Hoepfer, M 2013 ‘Case 20 Siemens Energy: Howto Engineer a Green Future.’ in F T Rothaermel Strategic
management: Concepts and cases, pp. C281-C302.; New York : McGraw Hill Irwin.
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