In a 7 – page paper, a) briefly define the 6 significant propositions of Kim and Mauborgne learned from reading the Blue Ocean Strategy; Hint, there are nine (note the chapter titles in part 2 of the table of contents); choose any six you wish to discuss. b) describe if/how the Blue Ocean Strategy differs from your employer’s (or a business/organization with which you are familiar) current strategy; c) evaluate your employer’s (or a business/organization with which you are familiar) current Strategy Alignment Propositions (p. 192 – Figure 9-1) and determine if your employer (or a business/organization with which you are familiar) operates in a red or blue ocean and; d) compare the industry that your employer’s (or a business/organization with which you are familiar) business competes in, e) assess what strategy (blue or red ocean) dominates in the industry and f) make 3-5 recommendations for your employer’s business (or an business/organization with which you are familiar) to differentiate itself by using a blue ocean strategy. Include 3-5 quality references (no Wikipedia references) that support your evaluation of your employer’s business (or a business/organization with which you are familiar) in this assignment.
Perspective of six propositions in Blue Ocean Strategy
November 25th, 2016