Perceived value and its importance to consumers

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1. Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.
• Perceived value and its importance to consumers
• Choose 2 or 3 brands and consumer’s attitude towards these
• You need to follow Harvard Reference style
• General presentation of the essay with headings and subheadings.
• Research atleast 2 to 3 articles on the topic from the following sources:

– Sydney Morning Herald
– The Australian
– Asia Business Review Weekly
– Fortune
– BOSS
– Choice
– Australian Marketing Journals

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