Using the case study attached and at other references create a case study on Pequignet

Guideline:

Should the company invest further in its manufacturing processes to make high-end mechanical watches, as it had in the past?
Or should it focus on producing more affordable, accessible products, as with its most recent collection?

Main Challenges to adress:
You need to help Pequignet to better understand and adapt to their future potential consumers

To do:
-Describe the importance of “country of origin” in luxury goods branding.
– Explore various corporate exit strategies.
– Appreciate brand history and how it increases customer loyalty and satisfaction.
– Understand the challenges in product management in a time of crisis