Building Your Marketing Plan – Person-to-Person Marketing

One of the primary deliverables in this course is the development of a marketing plan. Based on the information generated through the brainstorming sections of the Week 3 Reading, and formalized via the building your marketing plan sections, summarize your research and information in the Building Your Marketing Plan – Person-to-Person Marketing worksheet. You will not be submitting this for grading.

The more detailed information developed in the following sections of Building Your Marketing Plan should be retained and used for your full marketing plan that will be due at the end of the term. If you were unable to fully complete these sections, you will want to revisit them in the following weeks.

Your Networking Group List
Your Elevator Pitch
Your Networking Membership ROI
Networking Budget
Your Customer Communication Tactics
Your Referral, Affiliate, and Loyalty Programs
Generating Buzz
Your Word-of-Mouth Marketing ROI
Word-of-Mouth Marketing Budget
Your Trade Show List
Your Trade Show ROI
Trade Show Budget
What’s the Hook
Your Press Release
Your Press Kit
Your Media Contacts
Your Public Relations ROI
Public Relations Budget

Assignment 3 – Your Elevator Pitch/Presentation
Develop the elevator pitch for your organization. Your elevator pitch should be no longer that two minutes. The worksheet provided in the person-to-person marketing section of your text entitled Your Elevator Pitch will provide the detail of the types of information that should be included in this brief presentation. For this assignment you will need to record your elevator pitch and save it in the Kaltura environment. Please see the supporting materials attachments on Kaltura in the assignments area. Additional information on Kaltura can also be accessed by using the following link.
https://edge.apus.edu/access/content/group/business-common/ENTR/ENTR415/Kaltura_Quick_Guide_2.pdf

Building Your Marketing Plan – Person-to-Person Marketing

One of the primary deliverables in this course is the development of a marketing plan. Based on the information generated through the brainstorming sections of the Week 3 Reading, and formalized via the building your marketing plan sections, summarize your research and information in the Building Your Marketing Plan – Person-to-Person Marketing worksheet. You will not be submitting this for grading.

The more detailed information developed in the following sections of Building Your Marketing Plan should be retained and used for your full marketing plan that will be due at the end of the term. If you were unable to fully complete these sections, you will want to revisit them in the following weeks.

Your Networking Group List
Your Elevator Pitch
Your Networking Membership ROI
Networking Budget
Your Customer Communication Tactics
Your Referral, Affiliate, and Loyalty Programs
Generating Buzz
Your Word-of-Mouth Marketing ROI
Word-of-Mouth Marketing Budget
Your Trade Show List
Your Trade Show ROI
Trade Show Budget
What’s the Hook
Your Press Release
Your Press Kit
Your Media Contacts
Your Public Relations ROI
Public Relations Budget

Assignment 3 – Your Elevator Pitch/Presentation
Develop the elevator pitch for your organization. Your elevator pitch should be no longer that two minutes. The worksheet provided in the person-to-person marketing section of your text entitled Your Elevator Pitch will provide the detail of the types of information that should be included in this brief presentation. For this assignment you will need to record your elevator pitch and save it in the Kaltura environment. Please see the supporting materials attachments on Kaltura in the assignments area. Additional information on Kaltura can also be accessed by using the following link.
https://edge.apus.edu/access/content/group/business-common/ENTR/ENTR415/Kaltura_Quick_Guide_2.pdf