: Introduce the company, what they do and the key challenges they face. Briefly describe the analysis you will carry out and how the report will be presented. (Aim for 150 to 200 words maximum) Who are the customers and what type of customers are they. What are the customer needs, buying criteria, and buying processes? What level of product / service customisation and type of relationship do the customers require in each identified segment? This will require you to make recommendations that are clearly linked to your analysis and takes advantage of the company strengths and capabilities in current channels, supply chains and networks. TIP. If you introduce new analysis in this section to support your argument you know that your customer analysis or channel and network analysis is weak and needs to be improved. should be a maximum of 150 to 200 words. Summarise your findings showing the key challenges, and your recommendations from your analysis to meet those challenges.