Greg this are the critics please see the attachment for the Click it Unit 1 and 2 The others units are Excelllent do not need any corrections. Thank you!

Kind Regards.

Unit 1

Thank you for submitting your project on time. This will work well and I think you’ll do well developing
your BEMP with this Click it idea.  I hope you enjoyed this first assignment.
Let me know if you have any questions or concerns as we move forward.  Thanks and best wishes for a
successful project!

Unit 1 Grading Criteria for the Brand Extension Marketing Plan.
Total possible points = 47/50

Unit 1: Beginning your Brand Extension Marketing Plan

The weekly components of the marketing plan will be evaluated using the appropriate rubric.

Subject Mastery

Knowledge-1                         Comprehension-2                 Application-3

Can define major ideas           Can discuss major ideas         Can apply major concepts to new situations
The weekly components of your plan were evaluated using this rubric:

• Identified a realistic product or service that could generate revenue and for which you will prepare a marketing plan and strategy during this class.  You
  gave the product a name and described it. 10/10 To avoid 1 sentence paragraphs you should have incorporated the name of the product in
  the paragraph where you described it.

• Looked up brand extension in your Kotler text and defined how your product fits this definition.  Defined your brand as a line or category
  extension.  7/10 Your response required more than a sentence. You did not provide enough detail.

• Stated how information will be acquired to prepare the brand extension marketing plan and described what
  research you will undertake.  10/10

Described the key customer market for the product.  5/5

• Identified whether the product will be marketed domestically or globally. 5/5

• Clear business writing. Spelling and grammar are acceptable.  10/10

Be sure to use headings formatted according to APA guidelines.      Please note: Keep in mind, all sources listed on your reference list must be cited in the body of
your work to show where you used the information.  I am aware that the
instructions for this assignment allow you to exclude citations. Do not confuse
this requirement for other assignments in other classes.

UNIT 2

My hope is that you’re enjoying the creation of the BEMP, and learning a lot about how to go about developing a full-fledged marketing plan. The best way to learn, is to “do” and that is what I like about this assignment.  This second unit contains a great deal of information, which is why it’s worth a full 100 points.  It’s really the heart and soul of your plan. As always if you have any questions or concerns send me an e-mail or post something in the Virtual Office.  I prefer e-mail.

Grading rubric for Unit 2 Brand Extension Marketing Plan (possible 100 pts.)

Unit 2:  Identifying and Assessing Marketing Opportunities

The weekly components of the marketing plan will be evaluated using the appropriate rubric.

Subject Mastery

Knowledge-1                                    Comprehension-2                         Application-3

Can define major ideas                  Can discuss major ideas               Can apply major concepts to new situations

Situation Analysis:  5/5 points

Include:

• A one paragraph summary of the current situation.

Market Summary:  3/5 points

Include:

• Target customer group and why
• Projections for the growth of this market You did not address this.

Market Demographics:  10/10 points

Identify in some detail:

• Demographics
• Geographics
• Behavioral Factors (Psychographics and Lifestyle considerations)

Market Needs:  4/5 points

• What benefits are important to your customer and what are their needs?  How do you know this?

Market Trends:  10/10 points

• Identify and explain at least three market trends that leads you to believe you’ll be successful in this venture

Market Growth:  5/5 points

• Articulate if the market is growing, static or diminishing.  Provide evidence.

SWOT Analysis:  15/15 points

• Strengths – identify at least three positive internal aspects that add value
• Weaknesses – identify at least three negative internal aspects related to competitive disadvantage
• Opportunities – identify at least three opportunities you think will lead to success
• Threats – identify at least three issues that could threaten your success

Competition:  7/10 points

• Describe your competition
• Say why customers will prefer your product over others
• Describe how you will compete with your competition and win
• Identify the marketing mix (price, place, promotion, product) of at least one of your competitors

Product Offering:  10/10 points

• List the products you currently offer and explain how your new product fits in with these.

Keys to Success:  5/5 points

• Include at least three factors that will determine your success

Critical Issues:  4/5 points You did not directly describe whether your product is in the birth stage.

• Describe where your product is in the product life cycle (birth, growth, maturity or decline) and why

Writing/Style/Spelling/Grammar:  14/15 points  Please note: Keep in mind, all sources listed on your reference list must be cited in the body of your work to show where you used the information.  I am aware that the instructions for this assignment allow you to exclude citations. Do not confuse this requirement for other assignments in other classes.

Your work needs to have a more formal tone. For example, “even sip down their throats hot coffee”

Total 92/100