Omarama Mountain Lodge

August 14th, 2017

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Case #4: Omarama Mountain Lodge (p. 612)

COMPREHENSIVE CASE ANALYSIS QUESTIONS for submission purposes:

You will need to submit your answers to the case questions found below using the “drop box” method.

…1) Several external environment factors affect Omarama Mountain Lodge’s (OML)operations. Discuss one that, in your opinion, is most critical to OML’s operations?

2) Identify the target audience for OML? What are needs or characteristics of this target market?

3) Evaluate the current marketing mix of OML?

4) Is there an ethical dilemma facing OML? Discuss.

5) What would you suggest OML should do to improve the sustainability of its business?

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