Focusing on your company develop a press release announcing a new product.
Then respond to the following:
Who is your audience for your press release?
What do you want this audience to know?
Is there any action you want this audience to take?

Amazon.com is the business we are still going to use.

Course Material:
Scott, D. M. (2013). The New Rules of Marketing & PR. Somerset: Wiley.

Utilize the course material for reference and one other source.

I have included the last written paper pertaining to this.