Topic: New Product Development
Preferred language style: English (U.S.)

****REPORT FORMAT****

Task;
New product development is one of the riskiest, yet most important activities that a company can undertake. For this reason, there is significant interest and research on how companies can improve
their chances of success in NPD.

Your task
? Critically evaluate the new product development practice of Guzman & Gomez.
? Draw on the literature you have been studying on the new product process and factors for success in NPD to help you develop a framework with which to analyse Guzman & Gomez in detail.
? Give a detailed analysis of the organisation’s new product development practice and make recommendations for potential improvements in this practice.
? In the final 500 words of this assignment, reflect on how your understanding of NPD has been enhanced by your experience in completing this task.

References
Crawford & Di Benedetto, “New products management”, chapters 1-13 and relevant reading from
Topics 1-9.

Rationale
This assignment is designed to give you the opportunity to examine in detail how new product development works in practice. Focussing on a particular organisation gives you the opportunity to appreciate how the particular context that a business operates in will influence the way it conducts NPD.

Marking criteria
Your assignment will be assessed on the following criteria:
? Ability to critically evaluate an organisation’s NPD in a manner that reflects an understanding of the relevant literature on NPD practice.
? Ability to synthesise a range of literature and develop a cohesive framework to analyse an individual organisation
? Ability to elicit relevant information on new product practice from a range of interviews.
? Ability to demonstrate an understanding of the particular context in which the organisation operates.
? Ability to justify and detail practical recommendations for improvement.
? Clarity of written expression (Well structured an logical flow of ideas. Attention to grammar).
? Professional standard of presentation. (Good layout. Careful checking for spelling mistakes and typographical errors).
? Correct use of APA referencing wherever appropriate

**Structure & Points**
~ Title Page
~ Executive Summary (500-700 words = 2.5marks)
~ Table of Contents (1.5marks)
~ Introduction (300 Words = 2.5 marks)
~ Body
? Evaluation; (1100 words = 10 marks)
Critically evaluate the new product development practice of your own organisation or any other organisation with which you are familiar. (use same company I used). Research;
Draw on the literature you have been studying on the new product process and factors for success in NPD to help you develop a framework with which to analyse your chosen organisation in detail.

? Research; (400 words = 6 marks)
As well as making your own observations, conduct at least 3 interviews with a range of relevant parties such a customers, suppliers and/or company employees.
(**we have to interview = questions to ask include; do u know of the new products being …aware off, effective process? #### suppliers ? ordering for products as frequent as other companies #### employees = were they conducted during NPD process? Involvements?)

? Recommendation; (400 words = 6 marks)
Give a detailed analysis of the organisation’s new product development practice and make recommendations for potential improvements in this practice.

? Reflection; (500 words = 6 marks)
In the final 500 words of this assignment, reflect on how your understanding of NPD has been enhanced by your experience in completing this task.

~ Conclusion (300 Words = 2.5 marks)
0. Guzman___Gomez.docx 14:06 07 Jun 2011 0.01Mb
1. Chapgter_11_sales_forecasting___chapter_12_product_protocol.pdf 16:06 07 Jun 2011 0.93Mb
2. Chapter_8_-_Concept-Project_Evaluation.pdf 16:06 07 Jun 2011 0.93Mb
3. Chapter_9_-_Concept_testing.pdf 16:06 07 Jun 2011 0.5Mb
4. Chapter_16_-_launch.pdf 16:06 07 Jun 2011 0.77Mb
5. Chapter_17_-_Implementaion_of_Strategic_Plan.pdf 16:06 07 Jun 2011 0.24Mb
6. Chapter_19_-_launch_Management.pdf 16:06 07 Jun 2011 0.44Mb
7. Lecture_4_Chap_3_-_5.pdf 16:06 07 Jun 2011 1.56Mb
8. Lecture_5_Chap_5_-7.pdf 16:06 07 Jun 2011 1.26Mb
9. Lecture_Week_1.pdf 16:06 07 Jun 2011 3.04Mb
10. Lecture_Week_2.pdf 16:06 07 Jun 2011 0.36Mb
11. Lecture_Week_3__incls_assignments_1_.pdf 16:06 07 Jun 2011 0.25Mb
12. Paper_Requirements.docx 16:06 07 Jun 2011 0.02Mb
13. Research_Sites___Guzman_y_Gomez.doc 16:06 07 Jun 2011 0.03Mb