Assignment Requirements: Thesis/Dissertation Proposal

Link the key literature with the conceptual model above.

Research Questions:

-Research question should be formulated based on the research hypothesis.

Research Hypothesis:

H1: There is a positive correlation between intrinsic Muslim consumers and Islamic Banks Brands.

H2: There is a positive correlation between extrinsic Muslim Consumers and Non Islamic Banks Brands.

H3: There is a negative correlation between intrinsic Muslim consumers and Islamic Banks Brands.

H4: There is a positive correlation between extrinsic Muslim consumer and Islamic Banks Brands.

H5: NICOSIA Model of Consumer Decision Processes will be developed through considering

Muslim consumer

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